Saucony | Disrupt Pack (ProGrid Omni 9) | FOOTDISTRICT
FD TEAM
Creative direction: @wearenotfromheree
Photo: @wearenotfromheree
Retouch: @wearenotfromheree
Photo Assist: @_one_rabbit_ @victorjustel
Production: @carolcla_

Art direction: @aneiriberri




We propose to use the materials as a central element to support the structure of the editorial. The materials we use will act as a guiding thread for the visual narrative. They will help us explore their influence and importance in shaping the silhouette.

We want to conduct a visual investigation, focusing on the detailed analysis of the materials used in the construction of each component of the silhouette. Our goal is to examine their usability, intrinsic characteristics, composition and relevant attributes. Consequently, we will capture images that showcase the significance and adaptability of these materials, always presented in the context of the color scheme and textures that complement the silhouette.

We will analyze the flexibility, reflectivity, and durability of the metallized materials used for the upper part of the shoe. We will also examine the breathability of the synthetic mesh, the composition of the recycled materials used for the insole, and the robustness and comfort provided by the sole.



©2022—’24

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